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Here we Cover Banner Exchanges, Link Exchanges, Email, Webrings, Award web sites, Press Releases and News Groups. Banner Exchanges 123Banners Adendum Advertising Network Allfreesites Banner Exchange BannerBargain.com Banner Co-Op BannerMall Banners-R-Us BannerSwap ComicExchange CyberLink Exchange Disney Banner Network Free Banner Exchange MegaList Free Banners GlobExchange Home and Garden Banner Exchange Impressionz Banner Exchange Paramount Banner Network PostMaster Banner Network Virtuads Banner Exchange Link trades are easy and can make you a lot of money. The best thing about link trades is they are free!! What you need to do is contact at least 100 webmasters a week asking to trade links. You need to do some every day, seven days a week! Or if your time is limited, devote a good 4-8 hours on the weekend to trading links. Of course, the more people you trade with the more your site will be listed through out the Internet, which is more chances someone will come to your site and buy. This is your first step in obtaining your goals. The following is the standard letter asking for a trade that you may to send by email to sites that you want to trade with. Dear Webmaster, I understand that time is money and that couldn't be any more true if you take the next three minutes and review our website. We are currently looking for link partners and thought that a link trade would be mutually beneficial based upon our traffic simillarities. My site is MY WEBSITE at http://www.yoursite.com. If you are interested, please email me and we can work out the details. Thanks for your time.. You will want to keep a copy of this letter in your computer so that you can just copy and paste it or you can do the same from this page. MAKE SURE TO CHANGE EVERYTHING TO FIT YOUR SPECIFIC SITE AND CORRECT SPELLING ERRORS. No one has confidence in a webmaster that can not spell. DO NOT SEND SPAM. DO NOT SEND SEVERAL HUNDRED E-MAILS TO A GROUP OF RECIPIENTS. YOU MUST KNOW WHO YOU ARE SENDING TO BEFORE YOU DO IT! Don't insist on reciprocal links. Don't say, "If you link to mine,
I'll link to yours." Not only is that selfish, it's rude and it doesn't
work. But do provide a reciprocal link to any and all websites that link
to yours, provided its the kind of website with which you want to be associated.
Do request reciprocal links. Reciprocal links are the word of mouth advertising of the internet. Other sites providing links to your site are extremely important in getting your website the kind of exposure that generates traffic to your website. I stress that you be generous in providing links to other websites because a smart webmaster will recognize the favor you are doing him and he is more likely to put a link to your website on his website. On the other hand, if a website has no links to other websites on its pages, why should someone bother to do him a favor. Those kinds of websites are obviously isolationists caught up in their little private world. Let's leave them alone. Link trades will make you money and they are free, but you must keep up with sites that you trade with to make sure your link has been put up! It may take a couple days for them to put your link on their page so keep checking back! The best thing to do is to go down the link page on your site once a week or every two weeks, and go to those sites to look for your link on their link pages. If your link is not up, print out your link list on your site and mark out those who have not reciprocated. Who Do I Trade With? Our Link Exchange Script Automates this. Details on the Tools pages. This is easy. Go to your favorite search engine. Enter keywords that reflect your websites content. Look at the list of websites that come up. These are websites that are closely related to yours and will be receiving the same kinds of traffic. Paid Advertising- Make More Money Quicker! First of all, when paying for advertising their are some commonly used terms you will need to know. Impressions are how many people see your banner, your link on another site, etc. Click thrus means how many people actually click on your banner or link to go to your site (how many people have accessed your site through the site you have advertised on). Search engines, Microsoft's site, Netscape's site, etc. are very expensive and charge per impression to advertise on their site. You can lose a lot of money advertising this way, because visitors may see your banner, not be interested, and you still pay for them to look at it. Click thrus are a much better way to pay for advertising, since you will only pay for the people which actually go to your website. Click thrus will cost you more each, but are well worth it. Advertising paid up front for a term (example: $100 a month) can get you up and running quickly (getting orders). The place to be , of course, is the top ten of search engines indexes. You can do this by offering a site on the top ten of a search engine a term advertising deal. The best thing to do is first e-mail and try a link exchange with them. This is FREE and may get some exposure for nothing! However if that doesn't work, you are going to pay if you want to get in the top ten of any search engine! First let me explain about keywords, a keyword is a word that you can put in a search engine such as computer if you are looking for computers. Their key because their pointed at a certain market or industry. Look at your website and decide which words would be key to it and if you were looking for your website in a search engine, what terms would you use. Because search engines change, you don't want to pay for more than one week in advance. However, because they change you want to get (if you decide to advertise on a certain site) your banner up as soon as possible! Most webmasters will not put up your advertising (banner) until they receive your payment. The best thing to do once you've made a deal for advertising is to use Western Union or FedEx payment. Western Union is just about everywhere including overseas, because of this you can sometimes get your banner up the same day, certainly the next day. In the adult business, time really is money!! If Western Union isn't an option, FedEx overnight is another possibility. Here is an example of a good advertising deal: You look up the keyword baby on Excite and see that Parents Guide is the first listing. You would e-mail the webmaster of Parents Guide (look for their e-mail on the webpage) and tell them that you would like to offer them $100 for a month of advertising if they put your banner up on the top of their page (include the URL of the EXACT page). Tell them you pay weekly, and you can FedEx or Western Union payment that day. This is a great deal if they accept. It could possibly make you $100 to $300 a day and you have only shelled out $25 for 7 days. Here is an example of an e-mail message you could send them: My name is Joe Smith and I am the webmaster for Babyless.com. I recently came across your page and wanted to inquire about purchasing advertising at the top of your page at http://www.parentsguide.com/index.htm for $100 a month. I pay weekly in advance. If you are interested you can e-mail me at webmaster@babyless.com or call me at 281-376-6961. My website is at http://www.babyless.com. If I hear back from you before 4 PM CST today, we could send the money either FedEx or Western Union today. Hope to hear from you soon! You will want to keep a copy of this letter in your computer so that you can just copy and paste it or you can do it from this page. MAKE SURE TO CHANGE EVERYTHING TO FIT YOUR SPECIFIC SITE AND CORRECT SPELLING ERRORS. No one has confidence in a webmaster that can not spell. When you get to the point of actually finding a site that is on top of a search engine and you want to advertise, how much do you pay? Its a hard question!! Their is alot of things to take into consideration. All search engines are different, sites are different, some keywords will make more money than others, because of all the variables you can make money or lose money fast! Take all these things into consideration and offer them a deal. To decide how much you are willing to pay, look at their website. Does it look professional? If not, you can pay less. Do they have alot of good advertising from large companies? If so, you may have to pay more. Here are a few sites we have traded links with... Another hot spot for finding good advertising deals is on eBay. Look
in the Computer Services area. You can pick up as many as 100,000 impressions
for $10! Can't beat that deal! We cover this in more detail on the Traffic page, very effective if used porperly. Email SPAM ALERT! It is not recommended to send unsolicited emails to promote
your website, business, etc. You can have your ISP account deleted for
such activities as well as your membership in many online businesses revoked.
I personally report most of the SPAM or UBE (unsolicited bulk email) that
I receive, and I know that many accounts have been cancelled as a result
of my complaints. Web Rings The ring idea seems to have caught on as a more dynamic alternative to the list of "favorite sites" that many Web sites offer. The originator of the idea, Sage Weil (now 19 and in college), started the first ring in May, 1995. With several collaborators, Sage has created WebRing, a Web ring management system. As of April, 1998, there were over 40,000 Web rings using the system. There are Web rings on acrobatics, quilting, mermaids, the macabre, Spanish hotels, the Chevrolet, Dixieland, medieval studies, native American sites, and Winnie the Pooh. The largest number are on computer- and game-related subjects. Where to start... Webring - a system to manage a ring of pages on the Web. From any Webring
site one can click on a "Next Site" button to reach the next
page in the ring. Award Websites Press Releases Press releases should target either general interest or special interest
media. Your targets should include print, broadcast, and internet media.
General interest media includes your local newspaper, Time magazine, and
some of your local radio and television stations. Special Interest media
includes trade publications and broadcast media that focuses on some niche
area of interest. The important thing to remember as you pursue this avenue,
is that your press release must be newsworthy, ie..., news, if it is going
to be published and generate the traffic to your website that you are
seeking. You should also recognize that what's news to one organization
isn't necessarily news to another. You could get on the radio. Does one of your local stations have a talk show that covers computers? Perhaps there's a local talk show that's about crafts and hobbies. Your website on model railroading might be an appropriate subject to talk about when you call into the show. Hey, you're doing a public service here. Don't be shy. Special interest media would include Model Railroading Magazine, NetGuide, ComputerWorld, and a variety of programs on public television and radio. The closer the fit of what your website covers and what this particular media covers the more likely you will get coverage. If a particular media is a super fit for your site, like if there were a publication called Model Railroading on the Web, you should probably make a special effort and maybe tailor your release to meet their specific needs. You might even call the editor for the department you are targeting to reinforce your message. Writing the press release should not be too difficult. Keep it brief. About two pages double spaced is about right. Always include some direct quotations as if you were being interviewed. For example, "Mr. Churilla stated that his Eureka! Internet Search Engine is the greatest thing since sliced bread." With some good direct quotes, the reporter can write the story as if he actually bothered to interview you. Since reporters are very busy people, this extra touch will be very appreciated and your website is more likely to get some press coverage. A well written press release can be used verbatim by some trade publications. The trade publications that have no paid subscribers and a lot of advertisers often don't have a lot of reporters hanging around looking for something to do. The editor just might pop your entire release, unedited (He's busy too.), right into the Industry News Column. E-mail to VIPs Time Consuming, but can be effective Post To Newsgroups Post an announcement on all relevant usenet newsgroups. If your website
has regional information, post in the general newsgroup for your region.
If your site is oriented towards a special interest area like hobbies,
sports, travel, or any other of about 18,000 subject areas, search the
newsgroups for those where the readers would have an interest in your
website. Review at least fifty of the headers in the newsgroups and read
some of the articles to be sure it is an appropriate place to post your
website announcement. If necessary, you should tailor your message for
each specific newsgroup. Great Software WinVN Newsreader (32-bit) 0.99-9 Good Luck and Keep after it, we're always available for questions. Sincerely, Dave Howard |
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