*Add to Favorites
 
Home Sites Members Promote Add ons  
Major Search Engines Pay Per Click Search Engines Everything Else  
 

Here we Cover Banner Exchanges, Link Exchanges, Email, Webrings, Award web sites, Press Releases and News Groups.

Banner Exchanges
One way to get people to visit your site is to trade links with them. There are many banner/link exchange sites out there that will give you "credits" for displaying banners on your site. For every banner viewed on your site, your banner will be viewed on someone else's site.
Microsoft's bCentral is the largest.

Link Exchange
The Best- 468x60 banners, stats pages, banner targeting and good click thrus.
Size restrictions + weight of less than 10k.

123Banners
1for1.com
Offers targeted banner exchange services.

Adendum Advertising Network
Advertising and web site promotion.

Allfreesites Banner Exchange
Get FREE advertising for your site. Rotate up to 5 different banners. Real time statistics, Free membership, 100 free impressions on joining and a display ratio of 5:4 make this exchange an unbeatable choice.

BannerBargain.com
One for one banner exchange program.

Banner Co-Op
We provide 1-1 exchange rates + Cash. Get the best of both click-thru and exchange banner programs. No cost to join. Just cut/paste code into your page(s) to bring more traffic to your site.

BannerMall
Targeted Advertising, 3:2 ratio and allow banner sizes of 400x40 and 468x60.

Banners-R-Us
with 468x60 sizes, detailed stats, 3:2 ratio, and more.

BannerSwap
BannerWomen
Banner advertising and exchange for targeting women online.

ComicExchange
ComicExchange: The leading humorous provider of FREE comics and ad banner exchange helping web site owners and designers grow online traffic and revenue.

CyberLink Exchange

Disney Banner Network
Free banner exchange for Disney sites.

Free Banner Exchange MegaList
Banner exchange guide which is indexed by targeting, geography, credit ratio, and technical requirements.

Free Banners

GlobExchange

Home and Garden Banner Exchange
Exclusively dedicated to home and garden related sites.

Impressionz Banner Exchange
468x60 400x40 88x31 banners. 500 credits for signing up.

Paramount Banner Network

PostMaster Banner Network
Business to business, technology oriented banner network.

Virtuads Banner Exchange
Over 20,000,000 Banners Served
______________________________________________________________________________

How To Trade Links?

Link trades are easy and can make you a lot of money. The best thing about link trades is they are free!! What you need to do is contact at least 100 webmasters a week asking to trade links. You need to do some every day, seven days a week! Or if your time is limited, devote a good 4-8 hours on the weekend to trading links. Of course, the more people you trade with the more your site will be listed through out the Internet, which is more chances someone will come to your site and buy. This is your first step in obtaining your goals.

The following is the standard letter asking for a trade that you may to send by email to sites that you want to trade with.

Dear Webmaster,

I understand that time is money and that couldn't be any more true if you take the next three minutes and review our website. We are currently looking for link partners and thought that a link trade would be mutually beneficial based upon our traffic simillarities.

My site is MY WEBSITE at http://www.yoursite.com.

If you are interested, please email me and we can work out the details.

Thanks for your time..
Your Name
Your Website Name
Your E-mail address

You will want to keep a copy of this letter in your computer so that you can just copy and paste it or you can do the same from this page. MAKE SURE TO CHANGE EVERYTHING TO FIT YOUR SPECIFIC SITE AND CORRECT SPELLING ERRORS. No one has confidence in a webmaster that can not spell. DO NOT SEND SPAM. DO NOT SEND SEVERAL HUNDRED E-MAILS TO A GROUP OF RECIPIENTS. YOU MUST KNOW WHO YOU ARE SENDING TO BEFORE YOU DO IT!

Don't insist on reciprocal links. Don't say, "If you link to mine, I'll link to yours." Not only is that selfish, it's rude and it doesn't work. But do provide a reciprocal link to any and all websites that link to yours, provided its the kind of website with which you want to be associated.
Don't bother with the automatic link sites either. These disorganized, sometimes totally random, listing of websites are not going to provide you with any worthwhile traffic. You can spend your time and energy on many of the other more worthwhile pursuits outlined above to promote your website.

Do request reciprocal links. Reciprocal links are the word of mouth advertising of the internet. Other sites providing links to your site are extremely important in getting your website the kind of exposure that generates traffic to your website. I stress that you be generous in providing links to other websites because a smart webmaster will recognize the favor you are doing him and he is more likely to put a link to your website on his website. On the other hand, if a website has no links to other websites on its pages, why should someone bother to do him a favor. Those kinds of websites are obviously isolationists caught up in their little private world. Let's leave them alone.

Link trades will make you money and they are free, but you must keep up with sites that you trade with to make sure your link has been put up! It may take a couple days for them to put your link on their page so keep checking back! The best thing to do is to go down the link page on your site once a week or every two weeks, and go to those sites to look for your link on their link pages. If your link is not up, print out your link list on your site and mark out those who have not reciprocated.

Who Do I Trade With? Our Link Exchange Script Automates this. Details on the Tools pages.

This is easy. Go to your favorite search engine. Enter keywords that reflect your websites content. Look at the list of websites that come up. These are websites that are closely related to yours and will be receiving the same kinds of traffic.

Paid Advertising- Make More Money Quicker!

First of all, when paying for advertising their are some commonly used terms you will need to know.

Impressions are how many people see your banner, your link on another site, etc.

Click thrus means how many people actually click on your banner or link to go to your site (how many people have accessed your site through the site you have advertised on).

Search engines, Microsoft's site, Netscape's site, etc. are very expensive and charge per impression to advertise on their site. You can lose a lot of money advertising this way, because visitors may see your banner, not be interested, and you still pay for them to look at it. Click thrus are a much better way to pay for advertising, since you will only pay for the people which actually go to your website. Click thrus will cost you more each, but are well worth it.

Advertising paid up front for a term (example: $100 a month) can get you up and running quickly (getting orders). The place to be , of course, is the top ten of search engines indexes. You can do this by offering a site on the top ten of a search engine a term advertising deal. The best thing to do is first e-mail and try a link exchange with them. This is FREE and may get some exposure for nothing! However if that doesn't work, you are going to pay if you want to get in the top ten of any search engine! First let me explain about keywords, a keyword is a word that you can put in a search engine such as computer if you are looking for computers. Their key because their pointed at a certain market or industry. Look at your website and decide which words would be key to it and if you were looking for your website in a search engine, what terms would you use.

Because search engines change, you don't want to pay for more than one week in advance. However, because they change you want to get (if you decide to advertise on a certain site) your banner up as soon as possible! Most webmasters will not put up your advertising (banner) until they receive your payment. The best thing to do once you've made a deal for advertising is to use Western Union or FedEx payment. Western Union is just about everywhere including overseas, because of this you can sometimes get your banner up the same day, certainly the next day. In the adult business, time really is money!! If Western Union isn't an option, FedEx overnight is another possibility.

Here is an example of a good advertising deal:

You look up the keyword baby on Excite and see that Parents Guide is the first listing. You would e-mail the webmaster of Parents Guide (look for their e-mail on the webpage) and tell them that you would like to offer them $100 for a month of advertising if they put your banner up on the top of their page (include the URL of the EXACT page). Tell them you pay weekly, and you can FedEx or Western Union payment that day. This is a great deal if they accept. It could possibly make you $100 to $300 a day and you have only shelled out $25 for 7 days.

Here is an example of an e-mail message you could send them:

My name is Joe Smith and I am the webmaster for Babyless.com. I recently came across your page and wanted to inquire about purchasing advertising at the top of your page at http://www.parentsguide.com/index.htm for $100 a month. I pay weekly in advance. If you are interested you can e-mail me at webmaster@babyless.com or call me at 281-376-6961. My website is at http://www.babyless.com. If I hear back from you before 4 PM CST today, we could send the money either FedEx or Western Union today.

Hope to hear from you soon!
Joe Smith
Baby Less SuperStore
http://www.babyless.com

You will want to keep a copy of this letter in your computer so that you can just copy and paste it or you can do it from this page. MAKE SURE TO CHANGE EVERYTHING TO FIT YOUR SPECIFIC SITE AND CORRECT SPELLING ERRORS. No one has confidence in a webmaster that can not spell.

When you get to the point of actually finding a site that is on top of a search engine and you want to advertise, how much do you pay? Its a hard question!! Their is alot of things to take into consideration. All search engines are different, sites are different, some keywords will make more money than others, because of all the variables you can make money or lose money fast! Take all these things into consideration and offer them a deal. To decide how much you are willing to pay, look at their website. Does it look professional? If not, you can pay less. Do they have alot of good advertising from large companies? If so, you may have to pay more.

Here are a few sites we have traded links with...
3D Web Design & Custom Graphics
Find Niche Websites by Category
Professional Web Templates
Easily Create on Topic Reciprocal Links

Another hot spot for finding good advertising deals is on eBay. Look in the Computer Services area. You can pick up as many as 100,000 impressions for $10! Can't beat that deal!
______________________________________________________________________________

We cover this in more detail on the Traffic page, very effective if used porperly.

Email
To send or not to send?

SPAM ALERT! It is not recommended to send unsolicited emails to promote your website, business, etc. You can have your ISP account deleted for such activities as well as your membership in many online businesses revoked. I personally report most of the SPAM or UBE (unsolicited bulk email) that I receive, and I know that many accounts have been cancelled as a result of my complaints.
___________________________________________________________________________________

Web Rings
A Web ring (or Webring) is a way of interlinking related Web sites so that you can visit each site one after the other, eventually (if you keep going) returning to the first Web site. Typically, users can also elect to go backwards through the ring of sites, skip a certain number at a time, visit sites randomly, or see a list of all the sites on the ring. A ring is managed from one site which includes a CGI application that can select random sites and bypass sites that have dropped out or aren't reachable.

The ring idea seems to have caught on as a more dynamic alternative to the list of "favorite sites" that many Web sites offer. The originator of the idea, Sage Weil (now 19 and in college), started the first ring in May, 1995. With several collaborators, Sage has created WebRing, a Web ring management system. As of April, 1998, there were over 40,000 Web rings using the system.

There are Web rings on acrobatics, quilting, mermaids, the macabre, Spanish hotels, the Chevrolet, Dixieland, medieval studies, native American sites, and Winnie the Pooh. The largest number are on computer- and game-related subjects.

Where to start...

Webring - a system to manage a ring of pages on the Web. From any Webring site one can click on a "Next Site" button to reach the next page in the ring.
_____________________________________________________________________________________

Award Websites
There are many awards you can get for having a good website or having a site that meets particular criteria. There are also sites that list the "Top" (presumably most popular) sites. The "top" site listings usually mean that you place a link on your page by which your surfers can "vote" for your site.

Medaille d'Or Award - for web site excellence.
Best of the Planet Awards - five-star judging system includes speed and ease of use, design, quality of content, timeliness, and the level of interactivity and technology.
Surfers Choice Internet Awards
World Best Website Awards - granted to exemplary sites that are pursuing the best practices in design and Internet communications.
Webmaster Award
eyeSITE Awards
Awards Scoop - published as a reference source for those outside the web awards community.
Best of the Planet Awards - five-star judging system includes speed and ease of use, design, quality of content, timeliness, and the level of interactivity and technology.
Cow Pie Awards
Dave's World - offers a webpage approval award.
eyeSITE Awards
Gold Tiger Awards - Six awards are presented monthly to the best of the best mney, news,trade, reference, learning and networking global business sites.
Golden Tag Award, The - an award for excellence in HTML design.
Golden Web Awards - presented by the International Association of Web Masters and Designers.
Must-c - Internet design awards where our users vote on the best site within a selected category.
Nice Place To Visit Awards
Nocturnal Society All Nighter Web Awards - awards for late night links.
Over The Edge Award of Excellence - award for best web design.
Palace of Interest Award of Excellence - now issuing awards for the most well-made web pages nominated in the week.
Spyder's Empire Excellence Award - finally an award for Internet web page novices. Submit your homepage and get the credit you have earned.
Surfers Choice Internet Awards
______________________________________________________________________________

Follow the Rules carefully here.

Press Releases

Press releases should target either general interest or special interest media. Your targets should include print, broadcast, and internet media. General interest media includes your local newspaper, Time magazine, and some of your local radio and television stations. Special Interest media includes trade publications and broadcast media that focuses on some niche area of interest. The important thing to remember as you pursue this avenue, is that your press release must be newsworthy, ie..., news, if it is going to be published and generate the traffic to your website that you are seeking. You should also recognize that what's news to one organization isn't necessarily news to another.
Your local newspaper, the Littleville Beacon, may think your having a website on the internet is big news. After all, nobody at the paper has browsed the internet themselves yet and they don't know anyone else who has a website. So by all means send a press release to the home town newspaper. Time magazine, on the other hand may not be so impressed. They may not have actually browsed the web, but someone met somebody sometime at a cocktail party in Manhattan who did. So its not news. Yet if you have the right kind of site you might get into Time. How? Well, if its a special interest site it might correspond to a special interest section of the publication or be involved in a special event of the time. For example, the periodical has a section that covers politics and your website is the be all of all times on politics. Or you might get lucky and send them your PR Release on your model railroading website just as they are putting together a special report on how model railroading is taking the nation by storm. Of course, you will not know that, but if you send enough PR releases out you just might get lucky.

You could get on the radio. Does one of your local stations have a talk show that covers computers? Perhaps there's a local talk show that's about crafts and hobbies. Your website on model railroading might be an appropriate subject to talk about when you call into the show. Hey, you're doing a public service here. Don't be shy.

Special interest media would include Model Railroading Magazine, NetGuide, ComputerWorld, and a variety of programs on public television and radio. The closer the fit of what your website covers and what this particular media covers the more likely you will get coverage. If a particular media is a super fit for your site, like if there were a publication called Model Railroading on the Web, you should probably make a special effort and maybe tailor your release to meet their specific needs. You might even call the editor for the department you are targeting to reinforce your message.

Writing the press release should not be too difficult. Keep it brief. About two pages double spaced is about right. Always include some direct quotations as if you were being interviewed. For example, "Mr. Churilla stated that his Eureka! Internet Search Engine is the greatest thing since sliced bread." With some good direct quotes, the reporter can write the story as if he actually bothered to interview you. Since reporters are very busy people, this extra touch will be very appreciated and your website is more likely to get some press coverage. A well written press release can be used verbatim by some trade publications. The trade publications that have no paid subscribers and a lot of advertisers often don't have a lot of reporters hanging around looking for something to do. The editor just might pop your entire release, unedited (He's busy too.), right into the Industry News Column.

E-mail to VIPs
If you read in the paper or hear on the news, that Congressman I. M. Polluted has given up on budget and welfare reform and has decided to coddle up to the Model Railroading special interest in congress, you should sent him a fax, letter, and/or e-mail announcing the great resource that you have made available free to the web-walking public. Representative Polluted might just be so impressed by your public spirit and the incredible content of your web page that he reads it into the Congressional Record the next day. And 60 minutes may find that so noteworthy that they send Andy Rooney out to cover the story in his next chat. Imagine, your life will never ever again be the same.
Special Interest Groups
You should notify all the other home pages dedicated to Model Railroading that your website has arrived. They will probably want to link to your page. If your website is all about Macintosh HTML programming, you should probably look for Macintosh websites and user groups (SIGs) and the same for HTML websites and SIGs and let them know your website is out there. Generating links and word of mouth advertising will expand your reach and bring in more traffic. You can find these special interest groups by using the Eureka! Internet Search Engine.
Use all regular forms of Business Communications
If you have built your website as a means of generating traffic to your business and/or business website, be sure also to publicize your website by putting it on your letterhead, your business cards, your invoices, your advertising, and any other form of communication you use regularly to keep in touch with your customers and to pursue new prospects for your business. Don't believe in the axiom, "If you build it, they will come." They won't come if they don't know about it. Don't forget to put a brief description or the websites name along with its URL in your signature file for your e-mail system(s). Every time you e-mail someone you want to automatically advertise your website.
______________________________________________________________________________

Time Consuming, but can be effective

Post To Newsgroups

Post an announcement on all relevant usenet newsgroups. If your website has regional information, post in the general newsgroup for your region. If your site is oriented towards a special interest area like hobbies, sports, travel, or any other of about 18,000 subject areas, search the newsgroups for those where the readers would have an interest in your website. Review at least fifty of the headers in the newsgroups and read some of the articles to be sure it is an appropriate place to post your website announcement. If necessary, you should tailor your message for each specific newsgroup.
All of the above assumes your website is non-commercial. If your page is a commercial one, you should limit your postings only to newsgroups which are designated for commercial announcements. Remember, you are trying to build goodwill, not ill will. You might do this gradually, posting only one or two messages a day spaced a few days apart. If you start getting flames (irate e-mail messages) you'll know you are doing something wrong, and these messages will tell you exactly what that is. To avoid any problems you should read the charter for the newsgroups which describes its intended use. You can use the search engines to find much more detailed information on posting to newsgroups and the sins you should avoid.

Great Software WinVN Newsreader (32-bit) 0.99-9
Read and post to Usenet newsgroups.
OS: Windows 95/NT
File Size: 351K
License: Freeware
Tifny 3.6 pick
Find, view, and post images and MP3s on Usenet.
OS: Windows 95/98/Me/NT/2000/XP
File Size: 3MB
License: Shareware, $30
WinVN Newsreader 16-bit .99-8
Read and post to Usenet newsgroups.
OS: Windows 3.x
File Size: 296K
License: Freeware
Sureview 4.0
Unzip, view, and manipulate images and movie clips.
OS: Windows 95/98/NT
File Size: 2.7MB
License: Shareware
FixNews 2.0
Use newsgroups without reading spam or being spammed later.
OS: Windows 95/98/NT
File Size: 478K
License: Freeware
Absolute News Poster 1.0
Post multiple files to newsgroups with this program.
OS: Windows 95/98/Me/NT/2000/XP
File Size: 491K
License: Freeware
PostAgent 3.7
Get your message out to Usenet news groups.
OS: Windows 95/98/NT
File Size: 4MB
License: Shareware

Good Luck and Keep after it, we're always available for questions.

Sincerely, Dave Howard

  Home Sites Members Promote Add ons  
  Traffic Hosting FAQs Support Contact Privacy Terms  
TurnkeyWebsite ©2002. All Rights Reserved. All Images/Text and Programming Are Copyrighted