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Internet Marketing Techniques
Most are free, while others are low cost methods.
Their listed in order of their effectiveness.
Setting your Budget:
Part of the budget wrangling in the early stages of a start-up revolves around how to spend the available money in the most effective manner. I have always believed in the axiom "presence builds preference." Being in front of your key target audience often, in a convincing fashion, is a powerful tool that when done right can build credibility and excitement for your web site business, even at the early stages.
But with limited financial resources, you must spend wisely to get the proverbial "most bang for your buck." Here are some commonsense tips and guerilla tactics to consider as you put together your early-stage internet marketing program.
Set Clear Goals and Objectives. Make sure you set your goals and expectations of what you want to accomplish before you get started. For example, do you want to drive qualified traffic to your site, increase sales by 5 percent, sign up x-number of new customers, or just generate awareness? You can think big, but with a small budget you have to be realistic. Setting goals from the start will help you determine what and how much you need to do.
Learn the media usage and business habits of your target audience. Before jumping into any program, you should really get to know your audience right down to what magazines they read, analysts they respect, trade shows they attend, sports they like, etc. This will help you in targeting your market and spurring your creativity.
Focus your dollars and own the channel. The initial reaction is to use all of them. My suggestion? Focus your dollars on the most effective internet marketing techniques and forget the rest.
If you are buying banner advertising, you don't need to buy it from 10 sites. Pick one or two that boom and kick the others.
Fish where the fish are biting. Piggybacking on major
industry events and trade shows is a great way
to leverage a small budget to gain exposure.
Attend internet marketing and internet trade
shows, bring your business cards with your web address
on them and be prepared to introduce yourself
We submit your turnkey web site to the Major Search Engines.
Submitting More than one URL.
We do this the first time for you, but you may want to include
more pages to increase link popularity and better
search results for people using other keywords.
Getting listed in any search engine is great, but getting a prominent listing in the major search engines is essential. If you can get your site listed in one of the first three pages of these engines, you can expect a nice increase in traffic. Most people when searching the web will only go three pages deep. If you're not seen on one of the first three, odds are they will click out before your link is seen. We're not telling you to ignore the smaller engines, but to spend extra time and effort to get listed on these:
1: Yahoo - getting listed at Yahoo should be your primary objective. This is the directory that started it all and is by far the most popular and most used of all search engines on the Web. This one is so important, we've dedicated an entire page in this tutorial to help you get listed.
Note: We optimize every turnkey web site to rank high in the spider based engines.
2: AltaVista - the largest search engine on the Web for pages indexed. Getting listed at AltaVista is very easy. Getting a high listing requires good use of Meta Tags with heavy emphasis on your keywords.
3: Lycos - another big engine that uses a spider to index your site. Once again, your title and keywords will help to enhance your listing. A good listing here may also get your site listed in their Top 5% of the Web.
Those are the top 3 search engines on the Web. The remaining list, comprises the other top engines that you should concentrate on first. These engines are not listed in any particular order, but all should be on your submit list:
Excite - Hotbot - MSN - Google - Infoseek
- Snap - Northernlight - Open Directory -
A good listing on any of these search engines will increase your traffic instantly. And don't forget, the meta-search engines cull their listings from all of these. A good listing on these will also get your site listed high in the meta engines. ( AskJeeves, About, etc.)
Click Here to see the methods we use to submit your site, Learn how to submit multiple pages.
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